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Our business

Babycare That Puts Developmental Health First

Our Brain-forward philosophy

Protecting While Enriching

HealthyBaby has a deep understanding of neurological wellness from preconception to Pre-K, and everything we’ve learned boils down to two things: protecting and enriching.

We protect families with everyday essentials that are safe for baby's developing brain and body. And we enrich everyday routines by pairing our products with activities that support baby’s brain development.

The Safety Of Routine

Baby’s nervous system is most calm and open to novel experiences during the predictability of routines. From diaper changes to meals, naptime to bathtime, your daily routine is the best framework for engaging baby in brain-building moments of enrichment.

Our Developmental Philosophy

Rather than a race to be won, we see development as a dynamic flow, in which the journey matters more than the destination. Between every milestone are countless opportunities to help baby grow a more connected and resilient brain.

We’re here to help you make the most of baby's first three years with Grow with the Flow, a month-by-month guide to baby's development, backed by scientific research and co-developed with Dr. Stephen Cowan, a renowned Developmental Pediatrician. Each guide offers simple, but impactful activities that fit into everyday routines and support baby's new skills at their own pace.

Our Products

Putting Babies Before Business

So much of our world is driven by convenience, at the cost of our health and planet. Our children deserve better.

We're parents, activists, and developmental health experts innovating safe, best-in-class products for a better, cleaner life. From diapers to wipes, skincare to cleaning, we’re pioneering new ways of making essentials that put babies and their futures first.

Fewer, Better Things

We’re focused on bringing the highest-quality, most rigorously tested, and sustainably made essentials to families. Every choice in our design and manufacturing process is thoughtfully considered to ensure that our products simplify living and support developmental health.

Third-Party Verified

HealthyBaby started the clean babycare movement in 2020 by launching the first EWG VERIFIED® diaper. Today, our wipes, skincare, and cleaning supplies all meet the EWG's strictest standards for health and transparency. Our products are made without 3900+ chemicals and materials linked to health harm, and we rigorously test for safety at every step. Learn more about Our Safety Standards.

Safe & Effective

As we raise the bar on safety and transparency, we never lose sight of making products that word hard for families. Our products are developed with partners at the nexus of safety, performance, and sustainability. And we're always testing and innovating to be even better.

Our Commitment

Babycare For A Brighter Tomorrow

We’re committed to making safe, clean diapers and essentials, so all children have the best chance to reach their full potential.

Responsibility and innovation are the keys to a cleaner world, and we’re working hand in hand with leaders around the globe to build the future our children—and someday, their children—deserve.

Certified B Corp

HealthyBaby is proud to be a Certified B Corporation—a business that meets the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. We’re accelerating a global culture shift to redefine success in business and build a more inclusive and sustainable economy.

EU Made & Carbon Neutral

In our years of experience making products with purpose, we've found that European standards for health and safety far exceed those in the U.S. REACH (Registration, Evaluation, and Authorisation of Chemicals) guidelines in the EU tightly regulate the sourcing, use, and disclosure of chemicals to protect consumers and the environment from harm.

We scoured the globe for a diaper production partner at the forefront of innovation, safety, and transparency that would deliver on our mission. And we found them—in Europe! HealthyBaby diapers are made at a carbon-neutral facility in the Czech Republic that runs on 100% green renewable energy.

Plastic Neutral Certified

HealthyBaby aspires to make the world’s first 100% plastic-free disposable diaper, but we’re not there yet. Until then, our diapers are Plastic Neutral Certified, meaning that we’re committed to eliminating and reducing plastic wherever possible, offsetting the plastic footprint from our products and operations.

Development Demystified

Throughout their parenting journey, our founders Shazi Visram and Joe Kulak have sought answers and gathered insights from a community of brilliant minds at the forefront of science and thought leadership on baby’s brain development.

With groundbreaking discoveries happening every day, HealthyBaby is committed to helping parents understand and act on the latest research, with safe and innovative products and accessible developmental content.

The Healthy Baby Show

Parents know best, but they need tools and information to make the best choices for their families.

The Healthy Baby Show is a podcast for anyone looking to understand what the latest research says about raising a healthy and connected baby. In each episode, Shazi and a guest dive deep into one topic—from fertility challenges to diapering to parenting a child with special needs—with empathy and insights.

Our BrainTrust

Meet the best and brightest experts on the cutting edge of maternal and infant health, neurobiology, enrichment, prenatal nutrition, and more. From developmental pediatricians to neurologists, OB/GYNs to doulas, our BrainTrust informs the production of clean baby essentials and developmental content at HealthyBaby.

Our Founding Story

To Do Big Things, You Have To Dream Bigger

Meet Shazi and Joe, mom and dad of Zane and Asha and founders of HealthyBaby.

On their own journey raising a neurodiverse family, Shazi and Joe saw the need for an ecosystem of knowledge, care, and vision—paired with action and innovation.

They've put everything they've learned into HealthyBaby, so all families have the essentials and information they need to raise healthy, happy, and connected children.

Shazi Visram

Shazi, founder and CEO of HealthyBaby, is a mother, activist, and entrepreneur who’s made it her life’s work to give every baby a healthy start with the cleanest products possible. Her first business started in her tiny NYC kitchen and grew into Happy Family Organics, one of the largest organic baby food companies in the U.S. HealthyBaby, founded in 2020, is the evolution of Shazi's mission to protect and enrich the full potential of every child with essentials that are safe for baby's developing brain and body.

Joe Kulak

Joe is Chief Dad at HealthyBaby and has taken every step of the journey alongside Shazi. As the parent of both a child with special needs and a neurotypical child, he brings a unique perspective in a world of increasingly diverse families. His mission is to share all that he's learned with other families with practical, empathetic advice and safe, clean essentials that parents can trust.

Zane & Asha

Shazi and Joe started their parenting journey, while growing Happy Family Organics into one of the largest organic baby food companies in the U.S. When their son Zane was diagnosed with autism at the age of two, they quickly learned how many other factors can impact developmental health. They sold Happy Family Organics and embarked on their most important project yet: getting Zane the help he needed to thrive.

After years of research and working with leading obstetricians, developmental pediatricians, neurologists, and environmental biologists, Shazi and Joe welcomed their daughter Asha to the family after a long IVF journey and complicated pregnancy. She was the first beneficiary of all the research, protection, and enrichment that later became HealthyBaby.

How HealthyBaby Was Born

Our experiences parenting our son and daughter were an aha moment. By combining forces with the experts who helped care for our son, and guided our pre-conception and pregnancy journey with our daughter, we’ve built a village of love and knowledge that we want to share with every parent. We believe that HealthyBaby can change the world, one family at a time, by improving developmental health outcomes.