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Our mission is to protect, enrich, and support the developmental potential of every baby, and it begins with creating a healthy environment from day one. From pregnancy planning to parenthood, we are pioneering an entirely new standard of safety and transparency in personal care for babies and families.
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Our Monthly Diaper Bundle

$105

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Our Monthly Diaper Bundle

Our Monthly Diaper Bundle

$113

The safest diaper for baby’s developing brain and body, made with organic cotton to feel dreamy soft, and engineered with ...

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Never run out of diapers (and get savings!) with our monthly auto-renew. Conveniently delivered to your door each month and we will always remind you before your order ships so you can update sizing as baby grows. Super simple to pause or cancel when it's time for potty training. Perks include 1-1 parent coaching and access to our activities library!
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Our Pull Up Style Diaper Bundle

$95

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Our Pull Up Style Diaper Bundle

Our Pull Up Style Diaper Bundle

$103

Our super-snug and sensory-friendly pull up style diaper is enhanced with soft and breathable organic cotton, to help protect baby’s skin while keeping it dry. Designed with our patented Magic ...

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Select Size:
Size Guide
Include Wet Wipes?
Never run out of diapers (and get savings!) with our monthly auto-renew. Conveniently delivered to your door each month and we will always remind you before your order ships so you can update sizing as baby grows. Super simple to pause or cancel when it's time for potty training. Perks include 1-1 parent coaching and access to our activities library!
Organic Cotton

Our Diaper

$30

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Our Diaper

Our Diaper

$30

The safest diaper for baby's developing brain and body: made with organic cotton to feel dreamy soft and engineered with proprietary magic channels f...

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Include Wet Wipes?
Organic Cotton

Our Pull Up Style Diaper

$34

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Our Pull Up Style Diaper

Our Pull Up Style Diaper

$34

Our super-snug and sensory-friendly pull up style diaper is enhanced with soft and breathable organic cotton, to help protect baby’s skin while keeping it dry. Designed with our patented Magic C...

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Select Size:
Size Guide
Include Wet Wipes?

Our Wet Wipes

$28

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Our Wet Wipes

Our Wet Wipes

$28

100% plant-based, hypoallergenic, biodegradable baby wipes. EWG-Verified and larger than other premium brands. Each pack contains 64 wipes.

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Never run out of diapers (and get savings!) with our monthly auto-renew. Conveniently delivered to your door each month and we will always remind you before your order ships so you can update sizing as baby grows. Super simple to pause or cancel when it's time for potty training. Perks include 1-1 parent coaching and access to our activities library!
New Arrival

Our Baby Balm

$28

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Our Baby Balm

Our Baby Balm

$28

Our plant-based balm provides gentle and effective protection for sensitive and eczema-prone skin. Infused with a unique blend of natural ingredients, prebiotics and...

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Our Deodorant

$24.00

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Our Deodorant

Our Deodorant

$24

Nestled in a parent's arms should be the safest place for baby. Our Deodorant was developed to be completely safe and effective for mom for during ...

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Our Laundry Concentrate System

$60

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Our Laundry Concentrate System

Our Laundry Concentrate System

$60

Our concentrate is 100% plant and mineral-based, which means it’s non-toxic, neurologically safe for Baby, and microbiome-friendly. Easy to use and HE compatible.

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Our Cleaning System

$90

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Our Cleaning System

Our Cleaning System

$90

34 oz. of cleaning concentrate | 1 reusable stainless steelbottle for hand soap | 1 reusable stainless steel bottle for baby dish soap | 1 reusable stainless steel bottle for surface spray | 3 reus...

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Our Cloth Diaper Set

$65

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Our Cloth Diaper Set

Our Cloth Diaper Set

$65

2 organic cotton inner diapers | 1 lightweight cover OR 1 merino wool cover | 2 liners for additional absorbency | 1 organic cotton zip pouch 

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Our Detox Bath Soak

$26.00

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Our Detox Bath Soak

Our Detox Bath Soak

$26

Draw out toxins from everyday life with our EWG VERIFIED, non-toxic and biodegradable bath salts. Made with pure high quality ingredients that are good for the whole family, including baby. Rela...

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Our Soothing Essential Oil

$22.00

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Our Soothing Essential Oil

Our Soothing Essential Oil

$22

Organic roman chamomile and lavender: Pair the soothing essential oil with our enrichment activities. Our soothing, organic essential oil blend is perfect for a bedtime routine, or for centering an...

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Cloth Diaper Fitted Organic Cotton Inner

$13.00

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Cloth Diaper Fitted Organic Cotton Inner

Cloth Diaper Fitted Organic Cotton Inner

$13

Our cotton fitted inner is paired with one of our covers below to make for an absorbent, leakfree, soft and effective cloth diaper. Because every family diapers differently, we made two options for...

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