Our Cleaning System—eliminating single-use plastic and paper cleaning products from baby's environment

Our cleaning system replaces multiple products in your home, with one safe and environmentally-friendly concentrate and four refillable stainless steel bottles.


EWG Verified products mean every ingredient is tested for safety, the products are made with integrity, and they are scientifically better for you and your family.

One multipurpose concentrate makes your hand soap, baby dish soap, surface spray and baby laundry detergent 2.6 times— saving you from buying more than 10 plastic bottles—

Refilling is better than recycling. Replacing single-use cleaning products with our stainless steel refillable bottles can eliminate 100 plastic bottles* — and we save energy by not shipping around water. 

Each concentrate allows...

*By using our concentrate and refillable stainless steel bottles you avoid 12 plastic laundry bottles, 16 handsoap bottles, 48 plastic surface spray bottles and 24 plastic baby dish soap bottles. Calculated based on average use of household cleaning items over two years. 

Our swap for paper towels—

What we’re made of—

A formula that is truly non-toxic, made of a custom blend of plant and mineral-based ingredients. Our cleaning formula is made with sugar-based cleansers and rosemary leaf oil for its natural antibacterial properties. Organic bergamot oil gives it a fresh, natural light citrus aroma.

  • Neurotoxin free
  • Fragrance free
  • Biodegradable
  • Gluten free
  • Not tested on animals
  • EWG VERIFIED and MADE SAFE Certified 

Purified Water, Coco-Glucoside (Sugar-Based Cleanser), Lauryl Glucoside (Sugar-Based Cleanser), Decyl Glucoside (Sugar-Based Cleanser), Citric Acid (Plant- Derived), Lonicera Caprifolium (Honeysuckle) Flower Extract, Lonicera Japonica (Honeysuckle) Flower Extract Rosmarinus Officinalis (Rosemary) Leaf Oil, Citrus Aurantium Bergamia (Bergamot) Fruit Oil*, Sodium Bicarbonate (Food-Grade Baking Soda) Gluconic Acid (Plant-Derived) Sodium Benzoate (Plant-Derived)
*Certified Organic Ingredient

Because baby is soaking it all in—

Frequently Asked Questions

We developed our cleaning concentrate to be babysafe and neurotoxin free, with no endocrine disruptors. The ingredients in our concentrate are plant and mineral-based. Our cleaning system replaces plastic bottles with refillable custom stainless steel bottles that are made specifically for baby, as stainless steel does not leach and does not shatter. Our cleaning system has no single-use product or packaging -- even the concentrate itself does not come in single-use packaging.
We recommend diluting our cleaning concentrate with filtered or distilled water. We do not recommend using tap water, as it can be full of pollutants and can leave hard water stains. Learn more about the water quality in your city from our friends at EWG, who maintain a research-based water quality database. You can learn more here: https://www.ewg.org/tapwater/
Our cleaning concentrate is not antibacterial. In order to make claims of disinfecting, sanitizing or being antibacterial, cleaning products must contain a registered EPA pesticide. Our priority is formulating with gentle, babysafe and non-toxic ingredients.
Of course! If you have a stain, we recommend applying some concentrate directly on the stain and letting it sit for about 10 minutes, then washing as normal. If it’s your first time using the concentrate on this fabric, we recommend testing on a small patch on the fabric first, to make sure the color of your fabric is not affected.
Yes, you can. Our cleaning concentrate can be used to clean just about anything in your home. For a stronger surface spray to clean your kitchen or bathrooms and tile, you can increase the cleaning power by adding more concentrate. To start, we recommend adding 15-30ml more of concentrate to the surface spray, and see how that works for your cleaning needs. For deeper cleaning, you can also let a few minutes pass between when you spray the surface you’re cleaning, and when you wipe it clean.
No. We do not test any of our products on animals.
Yes, it is vegan.
Yes, it is! We don’t add any unnecessary ingredients in our concentrate. It is completely fragrance free.
We eliminate plastic wherever possible. The only time we use plastic is when it is absolutely necessary for the integrity of our product, or to effectively use our products. Unfortunately foaming tops and spray bottle tops are only made in plastic right now. We are committed to eliminating more and more plastic from all of our products, and we are working on an even more plastic-reduced solution!
Because our cleaning concentrate does have some water in it, it is necessary to have a preservative to protect against any harmful bacteria and microorganisms. Several factors in our formula, including the sodium bicarbonate (food grade baking soda), natural rosemary oil, and the PH level allow for a balanced and preserved product. After years of development and testing, we chose sodium benzoate as our preservative, as this is the safest option and is also plant-based. Our concentrate is both EWG Verified and MadeSafe Certified, meaning that their teams of scientists rigorously reviewed our ingredients and processes and have deemed our cleaning concentrate as ultra safe.
Definitely! We use a plant-based formula that is biodegradable, EWG Verified and MadeSafe Certified. That means it’s safe for you and your family as well as for our delicate ecosystem and waterways. Our refillable bottles and recyclable concentrate container eliminate single-use plastic in your home cleaning. Every purchase of our cleaning concentrate allows you to avoid using over 10 plastic bottles. We also save energy and fuel by selling a concentrate, and not shipping around water.
The amount of time it takes to go through one 32oz concentrate bottle will differ depending on how often you use the cleaning products. For a family of three, one 32oz concentrate bottle will typically last 2-3 months.
Our dishcloths are made of 70% wood pulp and 30% cotton. Both materials are naturally 100% biodegradable and compostable.
The ink used to print our designs on the cloths is 100% water based ink that complies with OEKO-TEX standards.
Yes, it is! Our cleaning concentrate is made in sunny Southern California, with our manufacturer that is an EPA Green Power Partner. We are proud to say that the sun powers up to 86% of the electricity for our cleaning concentrate.